Invisible Influence: The Hidden Forces that Shape Behavior

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A terrific, insightful read.

npNEXT 2017: The Hidden Forces that Shape Behavior

A terrific read! Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world. Jonah Berger.

To illustrate how influence is often invisible, the hardcover book has an animated cover. Move the slider to see how it works.


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Buy Now. View research from the book. Where do you see influence in the world around you? Let me know by tweeting it, and tagging it with InvisibleInfluence and j1berger.

Book Review: Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence: The Hidden Forces that Shape Behavior bestseller The bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. The funny thing is, even those who buck the trends oftentimes do so in response to the trend itself, which makes rebellion a bit less rebellious.

What I wonder, however, is how we can know whether we are making a decision for ourselves or in response to those around us. Is striving to be original just a rebellious reaction to what already exists? This is, perhaps, a bit philosophical for a book review, but the idea that our decisions are not our own is fairly depressing. While I recognize that society plays a huge role in shaping behavior, I also think that there are those who buck the trend without trying to conform with the rebels — it just happens.

Invisible Influence, or How Society Tells You What to Do, by Jonah Berger

Many of the concepts were not new to me but his way of presenting the information and the stories contained within are interesting. City Council. Etched in Sand by Regina Calcaterra.

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